Opiniion is a business-empowering marketing platform that generates authentic online reviews and private negative feedback from customers. Their automated software has optimized the way to gather real-time customer feedback for businesses while increasing view-ability to potential customers. While focused on the property management industry they have revolutionized the way to get feedback from tenants via micro reviews and questionnaires. Opiniion gathers valuable feedback from their tenants as well as mediates and responds to customers who may have had a less-than-favorable experience. By bridging the gap between tenants and property managers, companies can make better business decisions.